Police

Police Brand

Founded in 1983 in Italy, Police started with a focus on high-quality, stylish sunglasses. Today, it’s a global fashion brand offering perfumes, watches, jewelry, and clothing. Police is known for its bold and sophisticated style, appealing to a young and trendy audience. Early Years Police was created by the De Rigo brothers, who wanted to blend quality craftsmanship with modern design. Their stylish sunglasses quickly stood out in the market, setting the stage for the brand’s future growth. Growth and Diversification In the 1990s, Police expanded its products to include perfumes, watches, and jewelry. This move helped the brand reach more people and become a full lifestyle brand. The introduction of fragrances in 1997 was a big milestone, with scents that matched the brand's bold character. Celebrity Endorsements Police gained international fame through celebrity endorsements. Stars like Bruce Willis, George Clooney, David Beckham, and Neymar Jr. helped bring the brand into the global spotlight, reinforcing its trendy and edgy image. Iconic Logo The Police logo has changed over time to reflect its evolving identity. The iconic eagle symbol, representing freedom, strength, and vision, is a key element. Combined with a bold typeface, it makes the logo instantly recognizable. Innovation and Design Police is known for its innovative designs. Their eyewear features advanced technologies and materials, ensuring both style and functionality. Police watches are precise and unique, while their jewelry and clothing lines showcase a modern and edgy aesthetic. Quality and Style Police is committed to quality, with every product crafted to high standards. Whether it's sunglasses, a watch, or a fragrance, Police products are known for their excellence. This dedication has earned the brand a loyal following. Today and Future Today, Police is a global fashion leader, present in over 80 countries. The brand continues to innovate and stay true to its roots while embracing new trends. Police’s ability to adapt ensures its lasting appeal in the fashion world.